Fishwife Canned Masterpiece brings canned fish into the art world, transforming tins into gallery-worthy pieces from independent artists that causes people to look, stop, and eat.
Insight
People don’t judge canned fish by taste, they judge it by what it represents.
Audience
Gen Z/Millennials that are skeptical about what they consume, but have a strong appreciation for the visual and aesthetics of new food.
Objective
Increase first time trial among canned fish doubters by making people confront their bias by turning what they dismissed into something they admire.
Art Direction
Packaging
Visual Identity
Illustration
Social Media
Ai
Bari Elliot, Art Director
Jamar Woods, Copywriter
Canned Masterpiece
Fishwife Tinned Seafood Campaign
Project Info
Canned Masterpiece: A Fishwife Museum Exhibition
A six-month traveling museum exhibit featuring five artists, each designing their own limited-edition collectible tin based on different Fishwife varieties.
#FishwifeScribbles
A Fishwife social contest where fans submit custom tin designs for a chance to be featured on Fishwife’s social, website, and museum exhibit, with the winning design produced as a real limited-edition tin on shelves.
Fishwife x Baggu
Fishwife inspired prints based off of the illustrations of the different fish varieties.
