Fishwife Canned Masterpiece brings canned fish into the art world, transforming tins into gallery-worthy pieces from independent artists that causes people to look, stop, and eat.
Insight
People don’t judge canned fish by taste, they judge it by what it represents.
Audience
Gen Z/Millennials that are skeptical about what they consume, but have a strong appreciation for the visual and aesthetics of new food.
Objective
Increase first time trial among canned fish doubters by making people confront their bias by turning what they dismissed into something they admire.
Art Direction
Packaging
Visual Identity
Social Media
Ai
Bari Elliot, Art Director
Jamar Woods, Copywriter
Fishwife Canned Masterpiece
A Fishwife Tinned Seafood Campaign
Project Info
Hungry-WoMan Limited Edition Meals
Identical Product to the Hungry Man Country fried Chicken in a hyper-feminine Packaging.