In Always within arms reach, this campaign attempts to get busy families and working professionals to choose Instacart as their go to way to get groceries and essentials without disrupting their day by using a friendly, personified hand mascot that demonstrates Instacart’s speed, ease, and ability to bring what you need from multiple stores straight to your door.

 

Insight

On the busiest days, even simple tasks feel like too much. An extra hand turns overwhelm into ease.

 

Audience

Busy families and working professionals who are juggling
nonstop schedules and want one less thing to manage.

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Objective

Build awareness of Instacart as the easiest way to get groceries from the stores you already trust, without disrupting your day.