Chroma Style Guide
I went through many iterations of the designs, reflective of the risograph printing colors available. The design itself is reimisent of older packaging, exuding a sense of authenicity and soft, yet fun and playful hues.
Mysillyum Visual Identity
Mysillyum's visual identity is strongly influenced by the Risograph printing process. The colors are based on the limited ink color selection that the Risograph possesses. The font Azo sans was chosen for its clarity when printed. The logotype is inspired by the organic shape of the mushroom.
What Makes Mysillyum "Fully Compostable?"
For my materiality study for a little-to-no waste project, I was introduced to the resource Upstream innovation by The Ellen MacArthur Foundation. Upstream innovation identifies new means to deliver value to users. For Mysillyum, I utilized two of upstream innovation's pillars– Elimination and Material Circulation. Elimination is when packaging is eliminated while user experience is maintained or enhanced. Material Circulation is when packaging is designed so that the materials it is made from can be recycled or composted.
Symbols & What they mean
To make my project as close to something on a grocery store shelf, I made the boxes appearance as accurate as possible, using the applicable symbols, a real barcode, accurate cooking instructions, and nutrition facts.
Printing & assembling the box
Printing within the restraints of the maximum paper size of the risograph printer, 11x17, I had to split up the dieline into two sheets, reassembling the two sheets into one full box.
Storyboarding
Reflective of Mysillyum's goal of authenticity, I art directed a photoshoot of my boxes with fresh mushrooms, the actual cooked mushroom meals, and my lovely model, Brooke Cohen-Pinsky. I conceptualized my photos prior to photographing the final product, messing with posing and lighting.
